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Twicy is a French e-commerce site offering lifestyle goods and fashion accessories from independent designers and new talents.

After rethinking and positioning the brand, we designed a completely new identity with colour variations to show its creative personality and at the same time, using an agile strategy, we supervised on the implementation of the new design on a highly scalable platform.

The geometrical logo and its seasonal colour variation convey the varying trends within a dependable e-boutique.


Branding, e-commerce, Identité visuelle, Logo design, Web design