After running the hair salon in Fortnum and Mason for several years, Patrick Ludde, an award winning Creative director associated with Neil Ward, a long hair specialist, opened his eponymous salon and spa in Mayfair. Patrick’s creative approach is to highlight the natural beauty of his clients and the healthiness of their hair by working according to their natural hair movement.
His distinctive touch is captured in the shoot of a collection which expresses a mood of classical and innate beauty. The spa area is portrayed with the use of monochromatic pictures of greco-roman Venus sculpture to create a classical and modern feel.
Art direction, Branding, Fashion, Identité visuelle, Logo design, Photography