SAE, one of the largest painting and redecorating contractors in the north of France.

To position this established firm and gain nationwide impact, the brand identity system was implemented on a float of 40 vans and staff uniform.

In contrast to the bold and structural logo, the company’s social and human value is emphasised with the use of workers’ silhouettes in the brand identity system.


Branding, Identité visuelle, Logo design, Photography, Web design